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Your Safe Space to Respond to
and Report Racism

Maya Cares is a platform created for and by Aboriginal and Torres Strait
Islander, Black and Women of Colour, seeking to heal from the harms
of racism and access tailored support.

Who is Maya?

Your Digital Companion

Pronounced “Ma-ya”, she’s like a trusted friend and guide for Aboriginal and Torres Strait Islander Women, Black Women and Women of Colour who have experienced racism. Maya was created to offer the kind of support that Priyanka, our founder, wished she had after her own experience with racism.


Her name is derived from the Bangla word for empathy, reflecting the deep care and understanding that she brings.


Maya supports our community on their self-empowerment journey to mitigate the negative impact of racism on mental health and well-being.

Our Vision

Challenging Racism for an Equal Future

At Maya Cares, we recognise the insidious and pervasive nature of internalised, interpersonal, and systemic racism and its detrimental impact on mental health and well-being – especially on women. 



Our vision is to create a world where Aboriginal and Torres Strait Islander, Black and Women of Colour can live with dignity, respect, and equality. We believe that by empowering women to respond to and report racism, we can create a more just and equitable society. 


Through Maya, we strive to create a space fostering healing, empowerment, community building, and promoting anti-racism objectives. 



With Maya Cares, we want to create a world where women can live free from the traumas of racism and where our communities can thrive in their full diversity and richness.




Our Founder

Priyanka Ashraf, confronting racism herself, found limited avenues to share her story that meaningfully validated her experience. And so we consulted with Aboriginal and Torres Strait Islander, Black and Women of Colour, and we identified an urgent need to provide a safe and private way to report racism.

“Through our community consultation, what we heard loud and clear was that there is a dire need for access to mental health support services that are specifically catered to Bla(c)k women’s and Women of Colour’s experiences of racial traumas. The lasting impact of racism on mental health is grossly undermined as Women of Colour continue to be gaslit into thinking that they are imagining things when faced with racist incidents. Maya Cares provides a safe haven and community support for Women of Colour to have their voices heard and experiences validated.”

- Priyanka Ashraf, Founder and Director

Meet The Team

Priyanka Ashraf

Founder and Director

Wendy Qi Zhang

Product and Service Designer

Nina Sepahpour

Designer and Illustrator

Ruby Lamadora


Dilpreet Kaur Taggar


Dhabitah Faizal

Associate UX/UI Designer

Collaborators and Contributors

Dr Kathomi Gatwiti

Mental Health and Anti-Racism, Healing Together

Dr Nilmini Fernano


Larissa Mayumi

UI Design

Experts We've Consulted

Bernice Hookey

MZB Empowerment, Cultural Advisor for Equity & Inclusion

Sarah Ju-En Tan

Product Design and Anti-racism

Robyn Hillman-Harrigan

Mental Health and Anti- Racism

Niti Nadarajah

DEI Consultant and Lawyer

Tinai Colawai

HR and DEI

Mariam Veiszadeh

Human Rights Advocate and Founder of Islamophobia register Australia

Sabina Patawaran

Co-Founder of Anti - Racism Kit

Our Supporters

Maya Cares is a project by The Creative Co-Operative

The Creative Co-Operative is the first 100% Woman of Colour owned, led and operated social enterprise in Australia that is dedicated to challenging the economic and social access barriers experienced by Women of Colour as a result of systemic racism. We are a startup delivering professional services and employing people and engaging third party suppliers who identify as BIWOC in performing our work. Revenue generated is re-distributed to support community projects or fundraisers to raise awareness of and/or address systemic racism.

The Timeline

The team co-designs with community and the Maya Cares survey paints a comprehensive view on racism

Future Plans
Maya Cares to expand the types of conversation by improving support offered based on your situation

Future Plans
Support with finding and booking culturally appropriate mental health practitioners

Maya Cares is launched after collaboration with women with lived experiences of racism

Future Plans
Expand with more information on upcoming programs, initiatives and events

Future Plans
On board probono legal services to support people who have more complex legal claims

We acknowledge the Traditional Custodians of the land and waters of Australia and pay respect to all Ancestors, Elders and families – past and present

We recognise the unique place held by Aboriginal and Torres Strait Islanders as the original custodians across the continent with histories of continuous connection dating back more than 60,000 years

Disclaimer: The content provided on Maya Cares website and chatbot is general information and not mental health or legal advice or a provider.


Maya Cares is powered by The Creative Co-Operative with support from the Department of Families, Fairness and Housing, Josef Legal and Humanitech Lab.

@ 2022 The Creative Co-Operative. All Rights Reserved. ABN 73 644 259 564

Thanks for using Maya Cares!
Your feedback is invaluable. To help us improve let us know how we can support you better!
Thanks for using Maya Cares!
Your feedback is invaluable. To help us improve let us know how we can support you better!